Rolls-Royce’s reputation is most of its value

By Robert Cole As Benjamin Franklin observed, reputation is like glass or fine porcelain. Once cracked, delicate things are devilishly hard to mend. The engine failure on the Qantas superjumbo taking off from Singapore has created, as yet, no more than hairline fractures at Rolls-Royce. But the airline industry is fragile, and only works because its... continue reading at Phumpe

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